Data protection

Privacy Policy

1) Introduction and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data refers to all data with which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Mohammad Hossain, Mavie, Onstmettingerweg 11, 70567 Stuttgart, Germany, Tel.: 01723539882, Email: mavieshop@web.de. The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

2) Data Collection When Visiting Our Website

2.1 When using our website for informational purposes only, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to the page server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. There will be no disclosure or other use of the data. However, we reserve the right to retrospectively check the server log files if there are concrete indications of illegal use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.

3) Hosting & Content Delivery Network

Shopify

For hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

In the event of data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

4) Cookies

To make visiting our website attractive and enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device for a longer period and allow for the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of the cookie settings of your web browser.

If personal data is processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of a granted consent, or in accordance with Art. 6 para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or generally.

Please note that if cookies are not accepted, the functionality of our website may be limited.

5) Contacting Us

When you contact us (e.g., via contact form or email), personal data will be processed exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact aims at concluding a contract, an additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that no legal retention obligations prevent deletion.

6) Comment Function

In addition to your comment, the comment function on this website also stores and publishes information about the time the comment was created and the commenter name you chose. Furthermore, your IP address is logged and stored. This storage of the IP address is for security reasons and in the event that the affected person violates the rights of third parties or posts illegal content through a comment. We require your email address to contact you if a third party complains about your published content as illegal.

Legal bases for storing your data are Art. 6 para. 1 lit. b and f GDPR. We reserve the right to delete comments if they are complained about as illegal by third parties.

7) Use of Customer Data for Direct Marketing

7.1 Newsletter Subscription

If you subscribe to our email newsletter, we will regularly send you information about our offers. Your email address alone is the mandatory information for sending the newsletter. The provision of further data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive the newsletter after you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. Here, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later time. The data collected by us when registering for the newsletter will be used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data use, which is legally permitted and about which we inform you in this declaration.

7.2 Klaviyo

Our email newsletters are sent via the following provider: Klaviyo, 225 Franklin St, Boston, MA 02110, USA

Based on our legitimate interest in effective and user-friendly newsletter marketing, we transmit your data provided during newsletter registration to this provider in accordance with Art. 6 para. 1 lit. f GDPR, so that they can send the newsletter on our behalf.

Subject to your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, the provider also performs a statistical success analysis of newsletter campaigns using web beacons or tracking pixels in the sent emails, which can measure opening rates and specific interactions with the content of the newsletter. Device information (e.g., time of retrieval, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.

You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.

8) Data Processing for Order Processing

8.1 Transmission of image files for order processing via upload function

On our website, we offer customers the possibility to order the personalization of products by transmitting image files via an upload function. The submitted image motif is used as a template for the personalization of the selected product.

Via the upload form on the website, the customer can directly transmit one or more image files from the storage of the used end device to us via automated, encrypted data transfer. We then collect, store, and use the transmitted files exclusively for the production of the personalized product in accordance with the respective service description on our website. If the transmitted image files are passed on to special service providers for the production and processing of the order, you will be explicitly informed about this in the following paragraphs. No further disclosure takes place. If the transmitted files or the digital motifs contain personal data (in particular images of identifiable persons), all processing operations just mentioned are carried out exclusively for the purpose of processing your online order in accordance with Art. 6 para. 1 lit. b GDPR.

After the order has been finally processed, the transmitted image files are automatically and completely deleted.

8.2 Insofar as it is necessary for contract execution for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact data (name, address, email address) you provided during the order to personally inform you about upcoming updates within the legally stipulated period via an appropriate communication channel (e.g., postal mail or email) in accordance with our legal information obligations under Art. 6 para. 1 lit. c GDPR. Your contact data will be used strictly for the purpose of communicating updates owed by us and processed by us only to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s) who assist us in whole or in part with the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

8.3 To fulfill our contractual obligations towards our customers, we work with external shipping partners. We pass on your name, delivery address and, if necessary for delivery, your telephone number, exclusively for the purpose of goods delivery in accordance with Art. 6 para. 1 lit. b GDPR to a shipping partner selected by us.

8.4 Use of Payment Service Providers

- Amazon Pay

One or more online payment methods from the following provider are available on this website: Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg

If you choose a payment method from the provider where you pay in advance (e.g., credit card payment), your payment data communicated during the order process (including name, address, bank and credit card information, currency and transaction number) as well as information about the content of your order will be passed on to this provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only insofar as it is necessary for this purpose.
- Apple Pay

If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing takes place via the "Apple Pay" function of your iOS, watchOS or macOS device by charging a payment card stored with "Apple Pay". Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. To approve a payment, you must enter a code previously set by you and verify it using the "Face ID" or "Touch ID" function of your device.

For the purpose of payment processing, your information communicated during the order process, along with information about your order, will be transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for payment execution. The encryption ensures that only the website where the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm payment success.

If personal data is processed during the described transmissions, processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.

Apple stores anonymized transaction data, including the approximate purchase amount, approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.

If you use Apple Pay on iPhone or Apple Watch to complete a purchase you made on your Mac using Safari, your Mac and authorization device communicate over an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and turn off "Allow Payments on Mac".

Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- giropay

One or more online payment methods from the following provider are available on this website: paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main, Germany

If you choose the "Google Pay" payment method of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), the payment processing takes place via the "Google Pay" application of your mobile device running at least Android 4.4 ("KitKat") and having NFC functionality, by charging a payment card stored in Google Pay or a verified payment system there (e.g., PayPal). To authorize a payment via Google Pay of more than €25, your mobile device must first be unlocked using the verification method set up (e.g., facial recognition, password, fingerprint or pattern).

For the purpose of payment processing, your information provided during the order process, along with information about your order, will be transmitted to Google. Google then transmits your payment information stored in Google Pay in the form of a one-time transaction number to the originating website, with which a successful payment is verified. This transaction number contains no information about the real payment data of your payment methods stored in Google Pay, but is created and transmitted as a uniquely valid numerical token. In all transactions via Google Pay, Google acts merely as an intermediary for processing the payment process. The transaction is carried out exclusively between the user and the originating website by charging the payment method stored in Google Pay.

If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.

Google reserves the right to collect, store and evaluate certain transaction-specific information for every transaction made via Google Pay. This includes the date, time and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6 para. 1 lit. f GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data and the optimization and functional maintenance of the Google Pay service.

Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when using other Google services.

The Google Pay terms of use can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Paypal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you choose a payment method from the provider where you pay in advance, your payment data communicated during the order process (including name, address, bank and credit card information, currency and transaction number) as well as information about the content of your order will be passed on to this provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only insofar as it is necessary for this purpose.

If you choose a payment method where we make an advance payment, you will also be asked during the order process to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, and possibly data on an alternative payment method).

In such cases, to safeguard our legitimate interest in determining your creditworthiness, we will forward this data to the provider in accordance with Art. 6 para. 1 lit. f GDPR for the purpose of a credit check. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted in view of payment and/or default risks.

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, but not exclusively, is included in the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contract-compliant payment processing.
- Shopify Payments

One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

One or more online payment methods from the following provider are available on this website: SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany

9) Retargeting/Remarketing and Conversion Tracking

9.1 Meta Pixel

Within our online offer, we use the "Meta Pixel" service from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")

If a user clicks on an advertisement placed by us on Facebook and/or Instagram, the URL of our linked page is extended by a parameter with the help of "Meta Pixel". This URL parameter is then entered into the user's browser by a cookie that our linked page itself sets after the redirection.

This enables Meta to identify visitors to our online offer as a target group for displaying advertisements (so-called "Ads"). Accordingly, we use the service to show Facebook and/or Instagram ads placed by us only to users who have shown an interest in our online offer or who have certain characteristics (e.g., interests in certain topics or products, determined based on the visited websites), which we transmit to Meta (so-called "Custom Audiences").

On the other hand, the "Meta Pixel" can track whether users have been redirected to our website after clicking on an advertisement and what actions they take there (so-called "Conversion Tracking").

The collected data is anonymous for us, meaning it does not allow us to draw conclusions about the identity of the users. However, the data is stored and processed by Meta, so a connection to the respective user profile is possible, and Meta can use the data for its own advertising purposes.

All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your granted consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is generally transmitted to a Meta server and stored there; in this context, a transmission to servers of Meta Platforms Inc. in the USA may also occur.

9.2 TikTok Pixel

This website uses the conversion tracking technology of the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland

If you have reached our website from an advertisement on the provider's domain, the success of the advertisement can be tracked using cookies and/or similar technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain device and browser information, including possibly your IP address, is read out via the tracking technology in order to record and evaluate user actions predefined by us (e.g., completed transactions, leads, search queries on the website, views of product pages). This enables the creation of statistics on user behavior on our website after redirection from an advertisement, which serves us to optimize our offer.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

10) Page Functionalities

Endereco

To enable real-time checking of certain entries in the address form of our webshop's ordering process for input errors, we use the services of the following provider: Endereco UG, Balthasar-Neumann-Straße 4b, 97236 Randersacker, Germany

The provider validates the entered address, verifies the spelling, and adds any missing data. In the case of ambiguous addresses, correct alternative suggestions are displayed. For this purpose, the address data you entered is transmitted to the provider, stored, and evaluated there.

This processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the proper recording of the customer's correct address data for the diligent fulfillment of our contractual delivery obligations and to prevent problems with contract execution.

The provider processes the affected data separately and does not merge it with other data sets, and deletes it as soon as its status or correctness has been confirmed, but no later than after 30 days.

11) Rights of the Data Subject

11.1 The applicable data protection law grants you, in relation to the controller, the following data subject rights (rights of access and intervention) regarding the processing of your personal data, with reference to the legal basis cited for the respective exercise conditions:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to notification pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent given pursuant to Art. 7 para. 3 GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

11.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTERESTS IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

12) Duration of Storage of Personal Data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing, and – if applicable – additionally by the respective statutory retention period (e.g., commercial and tax law retention periods).

When processing personal data based on explicit consent according to Art. 6 para. 1 lit. a GDPR, the data concerned will be stored until you revoke your consent.

If statutory retention periods exist for data processed within the framework of legal or quasi-legal obligations based on Art. 6 para. 1 lit. b GDPR, these data will be routinely deleted after the retention periods have expired, provided they are no longer required for contract fulfillment or contract initiation and/or there is no legitimate interest on our part for further storage.

When processing personal data based on Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object under Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defense of legal claims.

When processing personal data for the purpose of direct marketing based on Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object under Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.